Canelo Alvarez signs historic deal with DAZN
Boxing superstar Canelo Alvarez has signed a mega deal with streaming service DAZN for $365 million for 11 fights.
Alvarez (50-1-2, 34 KOs) becomes the highest paid athlete in history at the moment surpassing the 13-year $325 million deal that baseball player Giancarlo Stanton signed with the Miami Marlins before being traded to the New York Yankees.
The massive coup by DAZN will include 10 fight cards a year for Alvarez’ promoter Golden Boy Boxing.
Most of Alvarez’s fights recently have been televised on HBO pay-per-view and previously staged by Showtime, but his rematch with GGG was the last fight in his current contract and DAZN took full advantage of the situation to show they are a force to be reckoned with after just recently launching the streaming service led by Matchroom Boxing promoter Eddie Hearn and former ESPN president, John Skipper.
DAZN has been mocked for the very confusing name of the service, pronounced Da Zone, but no one is laughing anymore as they also hold the rights to heavyweight champion, Anthony Joshua, who staged the first event for DAZN with a title defense last month against Alexander Povetkin.
The first fight in the 11 bout deal will be held against World Boxing Association secondary super middleweight champion Rocky Fielding (21-7, 15 Knockouts) on Dec. 15 at Madison Square Garden in New York.
The landmark deal can only be described as a win for the combat sports fan which won’t have to shell out on average of about $80.00 for each of Alvarez’s fights.
His last fight, the rematch with Gennady Golovkin, cost viewers around $84.99, up from the first fight, which cost around $69.99.
The subscription charge for DAZN is $9.99 a month, with the first month free, and also includes fight cards from Bellator MMA, Combate Americas, and other boxing events such as the World Boxing Super Series.
It will be interesting to pay attention to what form of competition Canelo takes on with this massive deal. The contract is guaranteed, win, lose, or draw, so what stops him from facing underwhelming opposition like Fielding, a respectable fighter, but no where on the level of a Golovkin.
Alvarez was already a proven pay-per-view attraction and delivered monstrous television ratings in his home country of Mexico, so this arrangement only adds to his financial windfall that also includes sponsorship deals with Tecate and Azteca TV.
Alvarez has taken his lumps from fans for some questionable decisions regarding his career moves, but it can’t be said that Alvarez hasn’t faced elite competition when you look at his resume.
The Mexican superstar has faced off against a murderer’s row of boxers including Golovkin twice, future Hall of Famers Miguel Cotto and Shane Mosley, amongst others, with his only loss coming to Floyd Mayweather.
A rematch with Mayweather has always been on the mind of Alvarez, but with no financial incentive, it will be compelling to see how far Canelo is willing to go to enhance his already hall of fame legacy.